Currently working as a UI/UX Designer and Operation Specialist for an Affiliate Commerce Platform. I am in charge for the whole Design and Platform Development, User Journey, Campaign Pages, and Page Optimization based on requirement, trend, and data analysis. Previously I used to work on some SAAS projects, Customer Facing Platforms and E-Commerce Management.
Experience
UI/UX Designer & Platform Operation Specialist (Lead)
PT NURI GAYA CITRA (SF.Shop & MyNuri), Jul 2022 - Present
- Led the planning and design of the NuriCashback (now MyNuri) application, focusing on creating an end-to-end Affiliate Commerce platform and managed to get more than 1 million users in less than 1 year.
- Conduct a UX Research about our user’s need & behavior informing design decisions and product strategy.
- Collaboration within overseas development team to provide and implement new features aligned with business goals and user research findings.
- Crafted a seamless user journey to attract new users and drive higher buyer conversion rates by 2%.
- Collaboration within local team to plan weekly and monthly campaign aim improving the user retention.
- Planning The Journey and strategy for retaining user based on various user’s type
- Optimize and manage the design on the whole platform (homepage and campaign pages) to gain better conversion and good level of bounce rate
Product Designer
Wifkain, Mar 2021 - Jun 2022
- Built, researched, designed, implemented, and conducted usability tests for both user flows and interfaces, aligning with stakeholder needs and expectations.
- Create and develop design system of each project to ensure consistency and scalability.
- Analyzed design performance using data-driven insights and created blueprints to inform design decisions.
- Analyze and manage Jira tickets and defining acceptance criteria for high-priority tasks.
- Collaborated with product managers to draft and refine Product Requirements Documents (PRD), ensuring clear communication of project goals and specifications.
Business Development
Jualindo Karya Prestasi, Apr 2017 - Feb 2021
- Led the digital transformation of a small-to-medium-sized enterprise (SME) in the home appliances sector, expanding its presence across major Indonesian e-commerce platforms (Tokopedia, Shopee, Lazada, Blibli, Bukalapak, JD).
- Analyzed market trends and maintained product availability to meet customer demand across diverse marketplace segments.
- Developed and executed business strategies for each marketplace, including discounts, sales promotions, campaigns, product launches, and store management, leveraging data analysis to drive traffic and improve conversion rates.
- Cultivated and managed relationships with key business stakeholders to ensure alignment with strategic goals.
- Monitored and adapted to new features and updates released by each marketplace to stay competitive and optimize performance.
UI/UX Projects
- MyNuri (platform and campaign pages)
- Customer Relationship Management (CRM)
- SF.Shop Campaign pages
- Wifkain Homepage Customer Facing
- Warehouse Management System (WMS)
- Order Management System (OMS)
- Fashion Shopping Progressive Website Application (PWA)
Achievements
- Employee of the month (July 2023)
- Best team of the year (2023)
Contact
[email protected]
Phone: +62 878 888 70707
Jakarta, Indonesia
Social
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<img src="notion://custom_emoji/64a6fcf0-6185-4230-8940-54c3be5c6b82/12f262b5-1987-800b-9a9d-007a9809d91d" alt="notion://custom_emoji/64a6fcf0-6185-4230-8940-54c3be5c6b82/12f262b5-1987-800b-9a9d-007a9809d91d" width="40px" /> https://www.linkedin.com/in/prescylia-wiyatno/
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<img src="notion://custom_emoji/64a6fcf0-6185-4230-8940-54c3be5c6b82/13a262b5-1987-80f4-92c7-007a9fc390d5" alt="notion://custom_emoji/64a6fcf0-6185-4230-8940-54c3be5c6b82/13a262b5-1987-80f4-92c7-007a9fc390d5" width="40px" /> https://www.behance.net/prescylia
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<img src="notion://custom_emoji/64a6fcf0-6185-4230-8940-54c3be5c6b82/136262b5-1987-801c-a8f6-007af306cb71" alt="notion://custom_emoji/64a6fcf0-6185-4230-8940-54c3be5c6b82/136262b5-1987-801c-a8f6-007af306cb71" width="40px" /> https://prescylia.medium.com/
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Education
Master of Communication Science (Business Marketing Communication)
London School of Public Relations Jakarta
2015 – 2017
Bachelor of Communication Science (Marketing Communication)
London School of Public Relations Jakarta
2012 – 2016
Certification
UI/UX Design
Purwadhika Startup & Coding School
2020
Skills & Softwares
- UI/UX Design
- User Journey
- User Research
- Platform Management
- Research & Development
- E-Commerce
- Integrated Marketing Communication
- Figma
- Adobe Photoshop
- Adobe Illustrator
- Jira
- Confluence
- Microsoft Office
Languages
- Fluent in English (Professional)
- Conversational in Mandarin Chinese
- Basic in German
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