Build a feature inside the MyNuri ecosystem which could generate new user by giving a gift to the existing user.
When a user starts a mission, they can ask a friend (who isn’t yet a MyNuri user) for help by sharing a link with a 'Help' button. Once the user completes the mission, they get a free product after making a purchase and receiving 100% cashback. Their friend, who clicks the help link, will also receive an offer for a gift and be invited to join MyNuri.
Generate new user by using existing user to maintain user engagement and user loyalty and get new targeted user (share the same purpose to shop and earn profits with MyNuri)
Initially, it was challenging to explain how to use this feature, but with more direct and clear tutorials provided on the Panen Hadiah page, MyNuri’s tutorial page, and across other channels, we’ve seen great success. This has resulted in a steady increase in both new users and orders, with a consistent 2% monthly growth driven by new users who become active buyers.